Karbon, in his capacity as the CEO of the world's largest company and as the acknowledged leader among climate conscious CEOs, is a celebrity attendee at COP 28.

After giving numerous speeches and presentations, he is asked to launch the COP 28 report that provides important, detailed recommendations and action plans on climate change and global warming.

Karbon eyes the thick report, turns back and asks the COP 28 Chairperson about the number of copies that were bought of a similar report they had released the previous year.

The Chair looks a bit disappointed and says in a low tone, "Only about a dozen, Mr. Kapucha."

"Atrocious! Just a dozen of one of the most important reports in the world! Something got to be done about this!" he booms.

The COP Chairperson just shrugs and mumbles, "Difficult to make people read such reports, my dear sir."

Karbon, as you will know by now, is not a man who is fazed by difficult situations.

He thinks, thinks hard, thinks a third time and at this precise microsecond, the Chair could have sworn he saw a streak of illumination zip through the top of Karbon, in the general location of a human brain.

"Can you show me the report once again, Mr Chairman?" says Karbon.

On receiving it, he looks at its title - "Compilation of Recommendations for Global Decarbonization Efforts and Nationally Determined Contributions to Abate Climate Change”

Karbon scribbles an alternative title and requests the Chairman to release the report under that title.

A week later, Karbon gets a call from the COP 28 chairperson. His tone is ecstatic. "Mr Kapucha, would you believe it! We sold 10 million copies of the COP 28 report in under a week. It's just unbelievable - the entire last year we sold just 10! We all are convinced it is because of the new title you suggested."

Karbon smiles a contented smile, the smile of a man who knew something about the world.

The new title he had suggested for the COP 28 report was "Stock Market Winners and Losers from COP 28”