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Levi’s CEO: Do the world a favor n’ wash your jeans once every 10 wears
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The latest study showed that, on average, a single pair of 501 jeans consumes nearly 3,800 liters of water and produces 33 kg of carbon emissions throughout its lifetime.
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“ Our push to curb water use across our operations has so far saved more than one billion liters of water globally since 2011 ” - Charles V. Bergh - CEO-Levi Strauss & Co
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if the average American washed their jeans after every 10 times they wore them rather than every two times as they do today, it would decrease their energy and climate change impact by 80%
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https://fortune.com/2015/03/19/levis-ceo-do-the-world-a-favor-n-wash-your-jeans-once-every-10-wears/
