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Sky CEO: “Behaviour change on climate can be driven by TV”
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Using behavioural science techniques, Sky and BIT set out ten new behavioural science principles to guide broadcasters on helping their viewers to take action.
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The report, The power of TV: nudging viewers to decarbonise their lifestyles, was launched at the United Nations’ 26th Climate Conference in Glasgow by Dana Strong, Sky Group CEO.
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The study also found 80 per cent of people across Europe support the idea of broadcasters using content and advertising to encourage people to adopt more environmentally positive behaviours.
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https://advanced-television.com/2021/11/01/sky-ceo-behaviour-change-on-climate-can-be-driven-by-tv/
